Should you build assets to leverage? 
Or will you focus on the current work as a custom service?

As an entrepreneur you get paid during your sleep. 
As a provider of customized services you get paid while you work. 

Most literature sees the first as scalable, the second as non-scalable. 

Is it also true for your business?

Or can you find a way to progressively modularize parts of your services?
The resulting modules, can they become a scalable funnel of it's own?

Let's find out. Map your system on this Portfolio Map, inspired by the work of Prof. Fredmund Malik and Simon Wardley, by listing all your current services and products by lifecycle phase (new, service, product, commodity) and by visibility from the perspective of the customer (visible up, invisible down). 

Let's see what happens.

simon severinoComment