THE VALUE OF TESTING IDEAS IN BUSINESS STRATEGY

We see many executives focus on the experiments
and lose sight of the learning goals (hypotheses).

We see even more executives debate in long meetings
what their learning questions are (hypotheses) and not
turning these into small testable experiments to run before
the next meeting.

What is your pace for collecting data, writing down hypotheses and testing these?
How do you invalidate or validate them?

 

 

simon severino