STOP CHASING CLIENTS

Cold calling sucks. Stop it. 

Last time I went to the grocery shop in a hungry state, I came home with tons
of unhealthy foods I would not buy in a state of calm rationality. I had my list done and available, and just ignored it.

So what are the alternatives?

1. Make a list of all the people who care about your product/service.

2. Segment them in four levels (casual audience, engaged audience, connected community, fans).

3. Call the two middle segments and really listen. 

4. Go far beyond your comfort zone to find a solution to the main problems they told you. 

5. Repeat.

6. Say no to all other shiny objects and opportunities, until this works.

simon severinoComment