1. If you have something to say, say it.

2. Say it every day. Reliability over perfection.

2. Build a space where your fans can gather.

2. Build it too early. Yes - Before you need it. Yes - Start at the wrong moment (this video explains how)

3. Give your fans something to believe in.

4. Give your fans also a wow moment that’s easy to talk about. (video: the network effect)

5. Make it easy for them to believe it’s actually going to work. 

6. That‘s it. Focus your energy of this week on only this.

7. Try to get back on focus mode when you lose it. Be kind to yourself.