Innovation makes problems: it costs money, and it is risky.

How can we de-risk our innovation activities?

These are the five critical elements of testing and de-risking new business ideas:

1 Build common hypotheses.

2 Craft an experiment card and let multiple experiments run in parallel.

3 Collect data on the experiments that invalidates/validates the hypothesis. With this evidence at hand, discuss which interpretation and insights to generate from it.

4 Translate insights into actions. 

5 Keep rolling. 




simon severino