HOW TO RUN A CUSTOMER DISCOVERY INTERVIEW

Let's play a game. 

If you wanted to test if your new business idea on X, which are the first two questions you would ask a potential user to find out if you should build it?

Do not ask for opinions:
"Do you think..."
"Would you..."

Do ask for facts:
"When was the last time you googled X?"
"Tell me about the lsst time you did X"

Do not ask how they like your solution:
"Would you buy our solution?"

Focus on the problems:
"What are the most important things you are struggling with?"
"Which of these problems was the hardest to find a solution for?"

simon severino