HOW TO RUN A CUSTOMER DISCOVERY INTERVIEW
Let's play a game.
If you wanted to test if your new business idea on X, which are the first two questions you would ask a potential user to find out if you should build it?
Do not ask for opinions:
"Do you think..."
Do ask for facts:
"When was the last time you googled X?"
"Tell me about the lsst time you did X"
Do not ask how they like your solution:
"Would you buy our solution?"
Focus on the problems:
"What are the most important things you are struggling with?"
"Which of these problems was the hardest to find a solution for?"