CLARITY CARD

To navigate the digital ages, we need to stay true to our purpose.
With so many possibilities unfolding, which one are we going to focus on?

An unshakable core of clarity can be obtained by writing down your
Purpose, Strategy and Tactics. The clarity card can help with that.

Some helpful questions are:

PURPOSE
What do we stand for?
Who is our product/service for, and how does it change them?

STRATEGY
How will you become a category of one?
How will you decide when faced with two attractive paths?

TACTICS
What builds on what?
Which assets will you craft and leverage?
How will you see if it works?
What is the smallest prototype you can test?
Which network effects ca you build into it?

 

 

 

simon severinoComment