CUSTOMER STRATEGY

CUSTOMER STRATEGY

9,000.00

„The Strategy Sessions with Simon helped our successful business stay competitive and understand our customer even better. Simon’s approach is innovative and clear  CTO Christian Oberwinkler, Komptech
 

CREATE LOVEABLE PRODUCTS AND SERVICES

Customer strategy starts with uncovering the problems and hopes of your end-user, rather than developing a solution from the perspective of your organisation. In five days, we explore a big business problem from understanding the problem to crafting new solutions to the main needs of your end-user. Only through empathising and engaging with them can we hope to design experiences, products and services to meet their needs. Using innovative non-brainstorming techniques, rapid prototyping and efficient testing methods, we work with you to craft offerings that are relevant to and accepted by your end-users. 
 

USING CUSTOMER EMPATHY TO ENHANCE BUSINESS STRATEGY

Customer empathy means being able to see the world through the eyes of your customers. When organisations invest in being able to stand in their customers’ shoes, they gain new insights about their most compelling value proposition and the direction that customer needs are evolving. We partner with you to use these insights to update and enhance core business strategy, ensuring that your business is evolving in lock-step with your customers’ needs and expectations. Building this foundation allows you to continually design experiences that delight your customers.

FROM LEAN BACK TO LEAN FORWARD


The opposite of endless planning sessions is the delightful loop of doing, measuring, learning and doing again. Teams are highly energized and motivated when they craft real solutions and get real-time appreciation for their prototypes. Our real-time strategy approach is action learning at it's best, merging lean startup, design thinking, systems theory and lego serious play. A short, dense experience that feels like a party and actually gets stuff done. 

Add to Cart

DESIGN LOVEABLE PRODUCTS THAT DELIVER IMPACT

The Design Strategy Sprint starts with uncovering the problem from the perspective of your end-user, rather than developing a solution from the perspective of your organisation. In five days, we explore a big business problem from understanding the problem to crafting new solutions to the main needs of your end-user. Only through empathising and engaging with them can we hope to design experiences, products and services to meet their needs. Using innovative non-brainstorming techniques, rapid prototyping and efficient testing methods, we work with you to craft offerings that are relevant to and accepted by your end-users

„For us the sprint was a huge business success. The main hypothesis was falsified, and we immediately used the new information to create a new brand prototype that matched the needs of our client segment much better!

Brand Manager, Michael Bluemel, Gaming Industry